• We know building and nurturing your audience as an artist is one of the most important aspects to growing your career. Fans are some of the most valuable gatekeepers to music discovery and developing the relationship between you both is something that Got Your Back cares deeply about. 

    Regardless of how established you are, we have experience spanning all genres & will work closely with you in order to build bespoke marketing plans that cater to your core audience's needs, as well as work out strategies on how to bring your music to new listeners and convert them into loyal supporters. 

    Covering all traditional routes such as Out Of Home and media advertising, working closely with the digital team on online activations, as well as spearheading guerilla tactics & even original innovations, we want to ensure your music reaches the right people to help catapult your career to new heights.

  • We create bespoke, rounded streaming strategies that are artist and audience focussed whether it be on a single, larger projects for long or short term.

    Understanding your goals and vision we will develop a plan across Spotify, Apple, Amazon Music, YouTube Music, Deezer and Soundcloud, working to grow your fanbase and reach in a way that is authentic to you.

    With seasoned experience at a major label & a former playlist editor at Spotify, we’ve worked across a wide range of genres and artists at all levels spanning those releasing their first single to global superstars.

    From pitches to promo, creative ideas to profile house-keeping, we work with you every step of the way, keeping you updated at every turn. With your investment you deserve to curate a team that is invested in you, seeks to amplify your creativity and works hard for you. We’ll share weekly updates, always be transparent and consistently review strategy to make sure it’s right and working for you and your music.

  • At Got Your Back, we believe every artist has an audience waiting to be discovered, no matter the size. Finding and growing that fanbase can feel overwhelming, but we’re here to help. Our mission is to build your core following through consistent, engaging content. From idea generation to performance tracking, we’re with you every step of the way.

    The three core elements of audience we can offer:

    Strategy

    Weekly Strategy Sessions: Collaborate on audience growth and engagement, with a focus on promoting your music and maximizing reach.

    Creative Ideation: Develop a bank of authentic content ideas through brainstorming sessions, perfectly aligned with your artistic vision and release timeline.

    Social Scheduling: Craft a detailed content calendar for key moments like release campaigns, tours, and other milestones, ensuring consistent promotion and fan engagement.

    Trend Monitoring: Stay ahead with regular updates on platform trends, ensuring your content remains fresh and relevant.

    Management

    Account Management: Optimise each platform to ensure your profile is polished, professional, and delivers key information, making a strong first impression.

    Consistent Posting: Keep your social feeds active with engaging, on-brand content tailored to excite your audience and maintain their interest across all platforms.

    Community Engagement: Actively interact with fans through comments, DMs, and interactive features, building a loyal and engaged fanbase that feels connected to you.

    Content Creation

    Elevate the brand with dynamic, tailored content that connects with your fans. We offer:

    Behind-the-Scenes (BTS) Content: Capture the creative process - music videos, live sessions, songwriting, recording, and tour moments to engage fans with an insider’s view.

    Content Days: Strategically planned sessions to film diverse content across multiple locations, designed to fuel your social media strategy.

    Video Editing: Produce platform-optimized, trend-reactive videos that align with your brand, ensuring content feels fresh and relevant.

    Brand Building: Strengthen fan connections with interviews, vlogs, and personal stories that highlight your journey and personality.

  • Taking your music to UK Radio to achieve airplay across all brands.

    We work with Radio 1, Radio 2, 6Music, 1Xtra, BBC Local, Capital, Heart, Capital Xtra, Radio X, Absolute Radio, Bauer, Kiss and all commercial radio stations in the UK to deliver you the best airplay for your artist.

    We are broad and seasoned in all genres and we have experience of all music at UK Radio. We work with music from all genres - Pop, Rock, Dance, Rap, Alt Pop, Indie, Drum & Bass and more.

    We will deliver detailed plans and strategy for you and your artist over a campaign with engaged communication on the path your artist takes through the UK Radio ecosystem. You will be kept up to date as the project develops with significant plays, feedback updates and weekly reports.

  • With podcasts rapidly becoming an imperative part of a successful artist campaign, we are proud to offer a full podcast promotions service. Whether you’re an established artist or just starting out in your career we will create a tailor made strategy for you. They are the perfect platform to hone long form interview skills and open up about other interests and passions outside of music.

    Like podcasts, the world of online visual content is ever growing. Whether it’s Chicken Shop Dates, Channel 4.0, Colors or BBC3 YouTube, Got Your Back are able to incorporate these online visual platforms as part of your promotional strategy. 

    Both podcasts and online visual content moments provide those all important, bitesize, shareable social clips that have the potential to be consumed far and wide, making them such a critical part of a dynamic project. 

  • Whether it’s a video play on Sunday Brunch, an interview on BBC Breakfast or performing your latest single on The Graham Norton Show, Got Your Back have got it covered. We create unique, artist focused strategies for breaking into the world of TV.

    With long-term, in house experience at a major label, we have been responsible for landing first TV interviews to curating bespoke artist TV specials.

    Our goal is to amplify an artist’s campaign, at the right time, by reaching a wider mainstream audience. We are focused on being fully embedded in the project from day 1 to ensure we can land those integral TV moments when the time is right.

  • We offer a range of visual creation opportunities for you to create a world around your artist. We are equipped to film and edit content for social media as well as create bespoke visual content for video.

    We offer the following services:

    - Filmed content for all digital platforms

    - Storyboarding your social media journey with quickly turned around content.

    - Social Media Marketing Videos e.g Tour assets, Music promotion

    - Short form video eg. TikTok’s, Reels.

    - Animated Artworks

    - Visualisers

    - Lyric Videos

    - Music Videos

    - Spotify Canvas

    - YouTube Videos/Vlogs

    - Animation

    - Motion Graphics

    - VFX

    - 3D